PRDs (Product Requirements Documents) are the life-blood of many Product Managers and we are often judged by the quality of these important artifacts. Unfortunately, there is also a wide variation in how PMs approach writing them based on available time, subject matter expertise, style, and even written communication skills. For example, some PRDs are clear and easy-to-follow while others are a confusing mess. I've written well over 180 PRDs during my PM career and I’d be happy to share some tips that I’ve learned over the years that can help you write better PRDs, which will ultimately benefit your products and your users.

Your Past is Your Superpower that defines you as a Product Manager. Are you looking to transition into product management but feel like your current background is not a right fit for being a PM? Or are you in Product Management but finding it difficult? Well then, this article is for you!

Are you dealing with challenging partners and stakeholders? Join Product in Action free webinar on Thursday, April 25, from 12:00 to 1:00 PM EST.

Knowing your audience is essential when discussing your product roadmap in an interview. Tailor your presentation to reflect the interests and concerns of the specific audience. For a technical lead, emphasize the technological milestones and innovations. When speaking with a marketing head, focus on how the product aligns with market needs and customer expectations. By aligning your discussion with your audience’s perspective, you effectively demonstrate your empathy and strategic thinking — critical qualities for a successful product manager. This approach not only conveys your adaptability but also your ability to strategically communicate key aspects of your product’s journey, enhancing your credibility and relevance in the eyes of your listeners.

Building a strong personal brand is crucial for advancing your career in product management. Begin by establishing a compelling online presence that highlights your expertise. This can be achieved through a professional website, an active LinkedIn profile, and contributions to industry blogs or forums. Ensure your personal brand clearly communicates your unique value proposition and the specific skills you possess. By positioning yourself as an authority in the field, you will attract clients and opportunities that seek the exact expertise you provide, thereby enhancing your professional visibility and credibility.

If your product goals seem misaligned with market dynamics or customer needs, it’s crucial to reassess them. Take time to critically evaluate both your short-term and long-term objectives. Ask yourself if these goals still resonate with the current market trends and evolving customer preferences. Adjusting your goals to better reflect the current landscape can clarify your strategic direction and breathe new life into your product’s growth trajectory. This realignment can also enhance team focus and drive more effective marketing and development efforts.