How to track data in your product-led business

In this episode of the ProductLed Podcast, Wes Bush dives into identifying the most significant bottleneck in a product-led business. He emphasizes the importance of monitoring six core metrics: website visitors, sign-ups, account setups, first-value realization, key usage indicators, and upgrades.

Wes shares the role of a well-defined tracking plan and the benefits of leveraging first-party data for insightful decision-making. Wes stresses the importance of simplicity in tracking and the impact of data-driven strategies on identifying and addressing business bottlenecks.

*Here's the tracking plan template you can use.*

Highlights:

- 03:22: Defining the six core metrics for tracking

- 05:02: How to begin tracking these metrics

- 07:14: Key usage indicators and their importance

- 08:23: The necessity of a founder's involvement in the tracking plan

- 10:06: Daily and weekly review of key metrics within the team

- 11:59: Wes's final advice on keeping the tracking process simple

About the ProductLed System™

Stop guessing how to execute a product-led strategy. Instead, follow a proven system that dials in your focus to 2x your self-serve revenue in 12 months by focusing on the nine components that make up a product-led business.