Apr 16, 2024
What do you do if your attempts to assert yourself as a product manager are met with resistance?
Identify the source of resistance
When facing resistance, pinpoint its root causes. This could stem from distrust, goal misalignment, conflicting interests, or change fear. Understanding the source is crucial for effective resolution. Engage empathetically with those resistant, actively listen to their concerns, and use open-ended questions to delve deeper. Aim to grasp their motivations, expectations, and pain points, along with their perceptions of your role and the proposed changes. This insight is vital for addressing the underlying issues and fostering a more cooperative and productive environment.
Communicate your value proposition
If resistance stems from stakeholders not seeing the value of your product or decisions, clarify your value proposition. Articulate how your product addresses specific problems, fulfills needs, or unlocks new opportunities. Demonstrate how your choices are grounded in data, research, and user insights, aligning with broader business objectives and strategies. Employ storytelling, visuals, and metrics to make your value proposition more engaging and memorable, ensuring your audience understands and appreciates the significance and rationale behind your product and decisions.
Build trust and rapport
Building trust and rapport is crucial for effective product management. Be consistent, transparent, and respectful in your interactions to lay the foundation for trust. Demonstrate genuine care for your team and stakeholders, valuing their input and acknowledging their contributions. Recognize achievements, provide constructive feedback, and own up to your mistakes. Finding common ground and expressing genuine interest in others’ expertise and contributions further solidifies relationships, creating a collaborative atmosphere where your leadership and decisions are more readily accepted and supported.
Negotiate and compromise
When facing resistance, negotiation and compromise can be key. Prepare thoroughly, understanding your objectives and your BATNA. Approach negotiations with flexibility, creativity, and respect, aiming for win-win solutions that align with both parties’ interests. Avoid confrontational standoffs; view negotiation as a tool for fostering enduring relationships and trust, not just immediate gains. Effective negotiation as a product manager involves balancing firmness on essential issues with flexibility on less critical points, ensuring outcomes contribute to long-term success and collaboration.
Be confident and assertive
As a product manager, exhibiting confidence and assertiveness is crucial. These aren’t inherent traits but skills you can enhance. Confidence comes from trusting your abilities and recognizing your value. Assertiveness means clearly and respectfully communicating your views, emotions, and needs, setting boundaries, and advocating for yourself and your product. It’s about being firm yet fair, not aggressive or submissive. Developing these qualities will earn you respect, credibility, and influence, allowing you to navigate challenges effectively and steer your product toward success.